How does a town infamous for executing twenty people for alleged diabolical witchcraft rebrand itself as “Witch City”? Salem spent centuries trying to forget 1692, then something changed. Join descendants Sarah and Josh as they uncover the surprising story of how grief, guilt, and capitalism collided to transform Salem into America’s Halloween capital. From the first witch-themed business to the controversy over memorializing victims, this is the untold story of who chose to remember, who profited, and what got lost along the way.
What You’ll Discover:
Why did Salem stay silent about the trials for over 150 years, and what finally broke that silence? Who made the first move to capitalize on witch trial history (the answer might surprise you)? When the city had a chance to build a memorial in 1892, why did descendants of the accusers fight so hard against it? And how did a fish company, a souvenir spoon, and a Knights Templar march help pave the “yellow brick road” to Witch City?
Keywords:
Salem witch trials | Witch City | Salem Massachusetts | Halloween tourism | dark tourism | historical memory | commercialization of tragedy | Salem history | 1692 witch hunt | American history | New England | modern witchcraft | Pagan community | tourism | memorialization | historical injustice | colonial America | Arthur Miller | The Crucible | Haunted Happenings
About The Thing About Salem:
Sarah and Josh are descendants of Salem witch trial victims investigating how their ancestors’ tragedy became a tourism empire, and what that transformation reveals about memory, commerce, and identity.
Links
Salem Witch Trials Documentary Archive and Transcription Project
Records of the Salem Witch-Hunt
The Thing About Salem YouTube
The Thing About Salem Patreon
The Thing About Witch Hunts YouTube
The Thing About Witch Hunts Website
Sign the Petition: MA Witch Hunt Justice Project
www.massachusettswitchtrials.org
Support the nonprofit End Witch Hunts Podcasts and Projects